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COMMERCIAL STRATEGY

COMMERCIAL STRATEGY


We have a bold but executional plan to:
  • Build and sustain a world-class cricket offering which ensures a unique value proposition for our stakeholders.
  • Build and sustain innovative, ancillary, and complementary commercial offerings which leverage our strengths, resources, partnerships, and opportunities, while enhancing our financial and commercial sustainability
  • Be responsible custodians of the Game; and Ensuring the successful integration, synergy creation and mutual support of the above pillars within a sound governance framework which ensures accountability, performance management, stakeholder engagement and sustainability.

Get in touch with our CEO to know 

HOW TO GET INVOLVED

We aspire to deliver Inclusive Excellence in all we do…


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